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Background

Alex studied Economics and Econometrics at the University of Bristol and has always had a passion for statistics and startups. Over his career, Alex has led data-driven SEO, PPC, UX, and CRO initiatives for complex multilingual sites and large-scale businesses, including the world’s sixth-largest global accounting firm. His experience spans insurtech, where he managed marketing strategies across 20+ product teams, and product marketing at Snowplow, an open-source data analytics company.

Since joining ���������� in 2021, Alex has driven growth from 200 users to nearly 100,000—without spending on advertising. With his focus on innovative content strategies, ���������� has captured attention from investors like Google Ventures, and Alex continues to explore new initiatives to push growth even further.

Superpowers

• Typing at 100 words per minute (and taking great meeting minutes)

• Synthesizing complex knowledge into simple, actionable ideas

• Optimism and belief in himself and his team

• High energy and enthusiasm

• Cycling – including an epic ride from London to Athens

Job Role

As Head of Growth, Alex leads marketing and growth strategies at ����������, leveraging data and experimentation to scale the company and its impact.

Outside of Work

Alex is an avid gardener, father to two daughters, and a Negroni enthusiast. He also enjoys cycling adventures and exploring ways to automate and streamline workflows.